For years now, I’ve been a great fan of That web site allows you to create a short representation of a longer URL, for use in email.

One of the problems with those URLs, though, and with URLs in general, is that they’re misleadingly short. A particular web page may have a lot of significance, but if it doesn’t take up much of your message, there’s just no way for the recipient to see this at a glance. fixes this. It creates an URL with more visual impact.

For example, here’s the WideURL for this post: That’s much more significant-looking than simply, I think you can agree.